Archive for the ‘PR commentary’ Category

What is a good PR story? Let’s rephrase that shall we? What is a good story? Period!

The essence of good public relations is good content. To be able to attract the interest of journalists and bloggers, your business must have news, stories to tell. Some businesses struggle to determine what would be considered ‘news’ in their organisation or separate what is news to you as a business owner and what is newsworthy and of public interest.

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Why journalists don’t like you – or what you have to say

PR and getting media coverage is a tough game. It is not rocket science but it can be tricky. The essence of public relations is sending stories to people who might (and only ‘might’) be interested in them, with the hope that they will find them interesting and write about it. There is no money exchanging, no ‘controlling your message’

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Paddy’s Day

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it is free and it comes

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Confused by Facebook breastfeeding ban? So are we!

It seems Facebook is courting controversy these days. There are a  lot of users unhappy about begin forced into the new timeline, no one likes change after all, but more worrying are the blurring issues over privacy and who is managing that, and how. Facebook seems to be getting in hot water very regularly these days over pictures that are

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#thewomanontheleft

If you observe carefully paintings and idols of Deities inIndia, female idols are always on left hand side of the male idol. You can also observe in temples that woman deity is placed on left had side of the male deity. Apparently this is all down to the left and right hand side of the brain, the right being perceived

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Learning about Social Media

Jillian was asked to speak at two Kildare #SMECommunity meetings last month and joined a very interesting group of people. Alison and Tara of Aliara Ltd were the hosts and joining Jillian on the podium were Wendy from My Chef at Home, Jim from Glic-IT and Matt from Halo Café. The topic to speak to was social media, and in

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So who is this Mark Davidson guy?

Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee was having a field day,

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Technology and the Riots

Following the riots in Britain, many media commentators have pointed to technology and social media as not only mere tools used by rioters but even the ‘cause’ of the trouble. According to The Telegraph, technology ‘fuelled’ the riots and was used to ‘incite’ and film the violence. The Economist called them ‘The Blackberry riots’. You Tube, Facebook, Twitter, Blackberry. They

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Impersonators, Twitter and is that Steve Jobs?

Across the Irish channel, Tory MP Peter Bone is asking micro-blogging site Twitter to identify fake accounts set up by impersonators pretending to be celebrities. Mr Bone has his own personal reasons to ask for the introduction of Twitter-purity measures, as a ‘Ms Bone’ is quickly gathering followers on Twitter by posing as the MP’s wife. The MP has famously

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7 tips for good PR photography

Listen to tips on Audioboo 1-Picture This You might think having a press photograph to support your release is not that important, but Irish journalists and editors will disagree. If your release doesn’t have a picture, chances of ending up in the bin are much higher. 2-Stock photography Supply the journalist with original material. Stock photography might work for some

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