Archive for the ‘PR commentary’ Category

PR antics: the not-so-good, the bad and the ugly

The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really necessary to have Georgia Salpa

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Vodafone and the revolution – PR Comment

A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at internal consumption only) Vodafone’s video

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#IRLday

May has been the most eventful month in a long time. First Queen Elizabeth and then Barack Obama got a taste of Irish hospitality. International media landed in Ireland to cover both historic visits – for different reasons – and hundreds of pictures and hours of footage traveled fast around the globe, via newspapers, TV channels and social networks. From

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The Royals go viral

It might not be everybody’s cup of tea but the wedding of the year (and probably the decade) is almost upon us; and clever marketing execs weren’t going to let this opportunity pass. Earlier this month, T-mobile (with excellent previous video credentials – remember the airport singing flash mobs?) ‘ripped off” the 2009 You Tube hit ’JK wedding entrance dance’ and added a few Royal

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The You Tube Challenge: Can Jillian sell Raheengraney House on You Tube?

[youtube=http://www.youtube.com/watch?v=MeVUTOQTEDc&feature=related]

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100 voices celebrating 100 years of International Women’s Day

Practice PR’s Jillian is featured in the 100 Voices in Business Report, celebrating 100 years of International Women’s Day. Have a look at all the great tips shared by business women around the globe, including Jillian’s on page 86! And Happy Women’s Day!

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Basic PR Tips for Businesses

Listen to Practice PR’s tips on Audioboo:  http://boos.audioboo.fm/swf/fullsize_player.swf Getting press coverage is a very powerful tool for businesses. Being interviewed for a press article adds a credibility factor that pure paid-for advertising lacks. While paying is enough to get you an ad in any paper, no money exchanges hands in PR. Media coverage relies on the relevance of your story, your

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Are the days of election posters counted?

So the General Election 2011 #ge11 is over. Five TV debates, countless radio interviews, Twitter sentiment tracking and a few ‘twibbons’ later, we are left wondering what sort of role played the old fashioned election poster in Ireland’s most ‘digital’ campaign to date. And more importantly, is there a role for them in future electoral campaigns? It seemed to us

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Top reasons we ‘unlike’ brands

Many marketing gurus might recommend keeping an up to date Facebook profile and posting frequently is best practice to engage with your potential clients and fans. But posting too much could easily backfire – especially if the content posted is pure self-promotion and of no real use to fans and followers. According to ‘The Social Break-Up’, a report by social

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Don’t drink and tweet

It is simple PR and common sense: if you drink, stay away from social media. It might seem obvious now but it is oh not so evident after a couple of drinks on a Saturday night. So, to save you from your worst enemy – not Facebook or Twitter but yourself! – web security company Webroot Software has launched a

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