Archive for the ‘PR commentary’ Category

The Honeymoon Testers get hitched on The Morning Show

Ultimate Job winners Mark and Denise Duffield-Thomas, aka The Honeymoon Testers, had a busy media schedule before heading to Thailand. After getting married at the Today FM studios, the jet-setting couple also tied the knot with Sybil and Martin on TV3′s The Morning Show on Friday 8th October 2010.

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The Ultimate Job shortlisted for 2010 Irish Web Awards

Irish wedding and honeymoon company Runaway Bride and Groom.com has been shortlisted for this year’s Irish Web Awards in the Best Social Media category for its unique Ultimate Job in Ireland- and probably the World! campaign. The campaign, created to launch Runaway Bride and Groom and run in association with the Irish Times, combined the efforts of Zara Stassin of

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Social Media – Useful Tips

Thanks to all those who have contacted us to share your business experiences with social media. We have come across very interesting ideas and tips. These are some of them we’d like to share with you: -Social media is a democratic tool, easily accessible to both small and big businesses but it is not a panacea. -Benefits will depend on

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Good Job, Steve

We have to give it to Steve Jobs and the Apple marketing machine on their success building the iPhone brand and turning it into a world-wide craze. On Friday 30th July, ignoring any bad publicity surrounding the launch in other countries (mainly technical glitches resulting in bad reception), people queued outside shops around Ireland to be the first ones in

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Press advice for PR stories

It is silly season, which means offices across the country have many empty desks and journalists get fewer pester calls from PR people (yep, that’s us). Taking the opportunity given by this precious blissful time at the newsdesk, Sunday Business Post media writer Catherine O’Mahony has compiled some very useful pieces of advice for PR agencies approaching the press once

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At the Wicklow County Enterprise Awards – by Jillian

I was fortunate enough to be a finalist in the Wicklow County Enterprise Awards 2010 and attended the lunch on Monday July 5 to find out the winners.  In my category (Woman in Business Award) Monica Schaefer from Irish Drivers Education Association took the honour and was very impressive.  So too were the other finalists and the overall Business of

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Around the globe in 80 tweets – or so

Today is the closing date for the Ultimate Job in Ireland. Since going live on 19th February, the campaign has travelled across the planet and back, mainly thanks to the viral qualities of social netorking – bringing over a quarter of a million visitors to the Runaway Bride and Groom newly launched website.   The Ultimate Job has been covered by radio stations in

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We like…

These are some thoughts (and a very neat piece of viral marketing) we’d like to share with you on the future of publishing but, more importantly, on the way brands and companies look (or overlook) at their audience. Never judge a book (or your market) by the covers… Watch the future of publishing.

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Desperately seeking Paddy…

We all love a quirky marketing campaign, especially if it comes with free drinks. To mark its 10th anniversary and that time of the year when beer turns green, the Guinness Storehouse in Dublin is looking for Patricks (Pats, Patricias, Paddys…) to offer them a VIP Pass (Very Important Patrick Pass) for St. Patrick’s Day 2010. For one day only,

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Ultimate Job Bosses Discuss Ideas

If you are applying for the Ultimate Job in Ireland (and probably the world!), organised by www.runawaybrideandgroom.com,  you might want to have a look at this video on useful tips for candidates… [youtube=http://www.youtube.com/watch?v=JnSF821W9x4&hl=en_US&fs=1&]

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