Archive for the ‘PR commentary’ Category

Advertising that grabs your attention, quite literally…

The secret to a good advertising campaign: the visuals must grab you. Or this seems the motto behind the ad campaign designed to encourage Danes to visit Copenhagen Zoo. Giant boa constrictors have got hold of the city’s buses causing alarm among the population. Well, not quite… it turns out they are not real boas but freakily realistic prints that

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Tesco’s pyjamas drama

A Welsh shopper was banned last week from entering a Tesco store in Cardiff because she was wearing her pyjamas. According to the giant retailer, wearing your pyjamas in public can cause ‘embarrassment’ to other shoppers and it goes against its stores’ dress code. While the whole dress code for grocery shopping issue sounds like a first, we must admit

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No business like snow business

The weather has been our main preocupation as a nation for the past few weeks. First it was ‘fingers crossed we’ll have a white Christmas’; by the end of the year we were still loving the unusual Winter Wonderland and then, when everybody had to get back to work on treacherous road conditions, it was just too much for the

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Mobile marketing

etext could be the solution to your Christmas greetings campaign. Etext.ie is a corporate messaging service that allows companies to send both bluetooth and text messages to your contacts’ mobile phones. It has a wide range of services in its control panel to help businesses attract and communicate effectively with current and potential customers. etext.ie can be controlled to send

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Is it too early for Christmas?

The last trick-or-treaters were just back home counting their goodies. The spooky make up hadn’t been washed off properly yet. Pumpkin pie leftovers hadn’t been eaten and the carved pumpkin wasn’t even remotely starting to shrivel up. Yet Santa suddenly appeared on TV, telling witches to move over, it’s my turn now and the festive season is about to begin.

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Spooky PR

Wicklow’s Historic Gaol and its monthly paranormal tours hit the headlines last week, as restless resident ghosts seemed to be upset by this ‘invasion of their privacy’ and started moving furniture – freaking out 30 tour attendees. The group had to ask staff for help to get them out of what has been called a terrifying ordeal. One of the

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How Good is your Password?

As this week’s Hotmail password hacking incident shows, passwords are a prime target for cyber criminals and the reality is: most of us have passwords that can be extremely easy to guess and hack.    According to Colm Murphy, technical director with Espion, a common mistake we tend to make is to have a single password for each account “This

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Cheaters can’t be winners

This week, the Formula 1 Renault team got away with a reprimand and a slap on the wrist by the International Automobile Federation, who gave the Renault team a two-year suspended ban for race-fixing at last season’s Singapore Grand Prix.   It has been discovered that Renault convinced driver Nelson Piquet Jnr to intentionally crash during the Singapore race to

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Fight for this Love

Or rather sing for it! Be warned, being a celebrity may be a tough job, but dating one, marrying one or even worse divorcing one can be a lot worse and there is no right of reply. We’ve had it all before. Lily Allen lambasting her ex lover in the bedroom department. In the song ‘It’s not Fair’ she leaves

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Why are we aghast at Monica’s payout?

Just because we’re in PR, does not mean that we automatically support Monica. Just because we happen to be an office staffed by women does not mean that we automatically support Monica. Just because we are all collectively supporting our partners and families does not automatically mean we support Monica.   But, I do for a number of reasons. Firstly, it all

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