Archive for the ‘public relations’ Category

Paddy’s Day

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it is free and it comes

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Infor Acquires Product Lines from RSVP Business Systems

Leading Quality Control Application Built on Infor’s Mongoose Development Framework Expands Service and Quality Control Management  Infor, a leading provider of business application software serving more than 70,000 customers, today announced the acquisition of a number of new product lines from RSVP Business Systems, Inc., a Rochester, NY-based Infor channel partner and leader in service and quality control management. The

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Happy Christmas from Practice PR!

A few celebrities in this year’s video! Have a lovely Christmas! [youtube http://www.youtube.com/watch?v=54sjP8gbBtQ]

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So who is this Mark Davidson guy?

Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee was having a field day,

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TV show Save Our Shops looking for businesses in need of help

This autumn a brand new retail makeover series will air on TV3 featuring Ireland’s very own retail expert, Lisa Fitzpatrick. S.O.S. – Save Our Shops will see struggling retailers who are attempting to stay afloat in the midst of a tough economic crisis. With over 100 small businesses closing down every week it really is time to Save Our Shops.

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Technology and the Riots

Following the riots in Britain, many media commentators have pointed to technology and social media as not only mere tools used by rioters but even the ‘cause’ of the trouble. According to The Telegraph, technology ‘fuelled’ the riots and was used to ‘incite’ and film the violence. The Economist called them ‘The Blackberry riots’. You Tube, Facebook, Twitter, Blackberry. They

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Impersonators, Twitter and is that Steve Jobs?

Across the Irish channel, Tory MP Peter Bone is asking micro-blogging site Twitter to identify fake accounts set up by impersonators pretending to be celebrities. Mr Bone has his own personal reasons to ask for the introduction of Twitter-purity measures, as a ‘Ms Bone’ is quickly gathering followers on Twitter by posing as the MP’s wife. The MP has famously

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7 tips for good PR photography

Listen to tips on Audioboo 1-Picture This You might think having a press photograph to support your release is not that important, but Irish journalists and editors will disagree. If your release doesn’t have a picture, chances of ending up in the bin are much higher. 2-Stock photography Supply the journalist with original material. Stock photography might work for some

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PR antics: the not-so-good, the bad and the ugly

The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really necessary to have Georgia Salpa

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Vodafone and the revolution – PR Comment

A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at internal consumption only) Vodafone’s video

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