Archive for the ‘public relations’ Category

Winning Customers’ Trust

How to win (and keep) your customers’ trust – top tips from James Lenehan, managing director of WIN WIN. There is one crucial factor that makes a serious difference when it comes to establishing, building and maintaining strong customer relationships: Trust. If you don’t have trust, you don’t really have a relationship. That is equally true in business as in

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Renobuild on The Afternoon Show!

RTE’s The Afternoon Show featured Renobuild’s polished concrete floors on Wednesday 13th May, as part of the Stylish Home series. Stylish Homes visits some of the most fab homes in the country and shows viewers how to recreate the look, on a budget. Here’s the video, if you missed it… (The Stylish Homes section starts on the minute 58 of

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The world is Tweeting and so should you

The world is tweeting and, from a PR point of view, so should you… Ashton Kutcher has recently become the first person to get one million followers on Twitter, or ‘Tweetmillionaire’. Let’s be honest: we don’t expect our Tweets to receive as much attention as Kutchers. A- Because we are not celebrity actors and B- We aren’t married to Demi

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Rewarding Employees can Positively affect Your Company’s Bottom Line

While everyone agrees that happy employees are more productive employees, not all companies are prepared to invest time and money into ensuring employees are happy.  It’s a simple enough stratagem, but one which companies can ill afford to ignore, especially in these difficult times, says marketing guru James Lenehan, managing director of WIN WIN.   “Recession is an ugly word

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When Haste Turns into Bad Taste

For fans of Jade Goody, OK! Magazine has been the ultimate source of information about the reality television star’s battle with terminal cancer. However, the celebrity magazine made a huge misjudgement after publishing a ‘tribute’ edition that was billed as containing the “final words” of the 27-year-old former Big Brother contestant, two weeks before she died. OK! adopted the Jade

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Do you have to get it right first time round?

In an unprecedented move (and how many times have we heard that expression before in relation to the new American president) Barack Obama has taken the Oath of Allegiance for a second time.  The same officer, one Chief Justice John Roberts, re-administered the Oath to the President in an informal ceremony in front of just seven staff and four journalists

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Making customer complaints work for you

We are introducing a new concept into our blog! Some of our clients are in the B2B consultancy business so we are offering clients the opportunity to have a soapbox to offer advice to other PPR clients and in so doing open up new networking possibilities. This week Charley Swords of Swords Consultancy offers advice on Making Customer Complaints Work

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Business v Pleasure

Someone very wise said business and pleasure shouldn’t mix. We could partially disagree and say a bit of fun never did any harm! However, in these online social networking days, this rule has become a true gem of traditional wisdom and should be applied when choosing a networking site (and, indeed, populating it with your personal information).   We have

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When Brands Mutate

When is a brand not a brand? When it mutates into something quite different from the original.   A classic example is that of Wartime UK Prime Minister Winston Churchill.  A recent poll found that one in four children in the UK thought his name, his brand, was actually that of the nodding dog in insurance adverts.  That the two

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