Dave Mottershead and Daniela Gross, a Galway-based couple, has been the first of the Top 10 couples shortlisted for the Ultimate Job in Ireland – and probably the world, thanks to public voting. Dave, a cameraman originally from South Africa, and Daniela, a journalist from Brazil, managed to lead the voting board with 4721votes thanks to the votes of friends […]
Read more →Runaway Bride and Groom secures investment Despite the reticence of the Dragons to invest their money in www.RunawayBrideandGroom.com, the new destination wedding and honeymoon branch of established travel agency Zara’s Planet, secured the required investment just three days after filming the program, aired on Thursday 18th March on RTE. “Being rejected by the Dragons didn’t affect our enthusiasm. We believed […]
Read more →Video sharing on the internet is becoming HUGE. However, not many companies in Ireland are using it as a way of promoting their business or services online… yet. This is the time to jump on the band wagon before everyone else does. By doing so, the videos promoting your business will rank on top for longer as they will be […]
Read more →According to a recent study by the National E-learning Laboratory, Google users pay no attention to Google ads and are mostly interested in the first three results of the search. The findings reveal the growing importance of Search Engine Optimisation (SEO) for business PR and Marketing purposes. In order to improve your chances of being ‘found’ by potential customers researching […]
Read more →Nick Mulcahy, editor of Business Plus magazine, was at the launch of Eutelsat’s Tooway high quality satellite broadband service in Dublin. Here’s the video of the event and Nick’s interviews. Enjoy it! [youtube=http://www.youtube.com/watch?v=pwvU8LwNKbg]
Read more →How to win (and keep) your customers’ trust – top tips from James Lenehan, managing director of WIN WIN. There is one crucial factor that makes a serious difference when it comes to establishing, building and maintaining strong customer relationships: Trust. If you don’t have trust, you don’t really have a relationship. That is equally true in business as in […]
Read more →The world is tweeting and, from a PR point of view, so should you… Ashton Kutcher has recently become the first person to get one million followers on Twitter, or ‘Tweetmillionaire’. Let’s be honest: we don’t expect our Tweets to receive as much attention as Kutchers. A- Because we are not celebrity actors and B- We aren’t married to Demi […]
Read more →When is a brand not a brand? When it mutates into something quite different from the original. A classic example is that of Wartime UK Prime Minister Winston Churchill. A recent poll found that one in four children in the UK thought his name, his brand, was actually that of the nodding dog in insurance adverts. That the two […]
Read more →
Desperately seeking Paddy…
We all love a quirky marketing campaign, especially if it comes with free drinks. To mark its 10th anniversary and that time of the year when beer turns green, the Guinness Storehouse in Dublin is looking for Patricks (Pats, Patricias, Paddys…) to offer them a VIP Pass (Very Important Patrick Pass) for St. Patrick’s Day 2010. For one day only, […]
Read more →