Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee was having a field day, […]
Read more →The People Group, one of the largest sales and marketing recruitment companies in Ireland, has today gone live with a mobile version of its site – a dot mobi. Managing director Colm Buckley believes this is the first time a recruitment company has taken the plunge. “We have invested heavily in our online strategy,” he explains. “It is important for […]
Read more →The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really necessary to have Georgia Salpa […]
Read more →These are some thoughts (and a very neat piece of viral marketing) we’d like to share with you on the future of publishing but, more importantly, on the way brands and companies look (or overlook) at their audience. Never judge a book (or your market) by the covers… Watch the future of publishing.
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Paddy’s Day
Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it is free and it comes […]
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