Leading Research Firm Places Infor on the 2012 Value Index for Financial Performance Management Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Ventana Research has ranked the company as a top software vendor in its 2012 Value Index for Financial Performance Management (FPM). The Index analyzes how well vendors’ offerings meet buyers’ […]
Read more →PR and getting media coverage is a tough game. It is not rocket science but it can be tricky. The essence of public relations is sending stories to people who might (and only ‘might’) be interested in them, with the hope that they will find them interesting and write about it. There is no money exchanging, no ‘controlling your message’ […]
Read more →PRESS RELEASE Entrepreneur Seán Melly is taking on a 5-day cycle from the most southerly to the most northerly point inIrelandto raise funds for the Irish Hospice Foundation Nurses Night Care service. Melly, a successful entrepreneur and investor in the telecommunications and technology sectors, is part of a group of 10 cycling enthusiasts from South Dublin and Greystones, inCountyWicklow, taking […]
Read more →Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it is free and it comes […]
Read more →‘Best Doing Good App’ category Tipperary equestrian app company Grey Horse Apps has won second prize in the ‘Best Doing Good’ App category at the 2011 ‘Best App Ever’ Awards in San Francisco. The ‘Save a horse’ app was created by Grey Horse Apps to support the work of Ireland’s horse charity Irish Horse Welfare Trust. More than 7,240 apps were […]
Read more →Happy New Year! If you are looking for a 2012 calendar, we have a couple of suggestions, all of them supporting good causes! -Saint Aidan’s Services Saint Aidan’s Services is a voluntary body founded in 1968. They are based in Gorey, County Wexford, and they provide services and training to people with a wide range of disabilities, children with special […]
Read more →A few celebrities in this year’s video! Have a lovely Christmas! [youtube http://www.youtube.com/watch?v=54sjP8gbBtQ]
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What is a good PR story? Let’s rephrase that shall we? What is a good story? Period!
The essence of good public relations is good content. To be able to attract the interest of journalists and bloggers, your business must have news, stories to tell. Some businesses struggle to determine what would be considered ‘news’ in their organisation or separate what is news to you as a business owner and what is newsworthy and of public interest. […]
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