The secret to a good advertising campaign: the visuals must grab you. Or this seems the motto behind the ad campaign designed to encourage Danes to visit Copenhagen Zoo. Giant boa constrictors have got hold of the city’s buses causing alarm among the population. Well, not quite… it turns out they are not real boas but freakily realistic prints that seem to be squeezing Copenhagen’s urban buses.
It ticks all the boxes: original, relevant and visual, the snake attack campaign is certainly grabbing more than just the buses. It has got the public talking (tweeting and blogging) and thinking heads in marketing departments over the world green with envy.
Have a look and judge for yourself…
By on February 22, 2010 /
PR commentary /
Comments Off on Advertising that grabs your attention, quite literally…
The secret to a good advertising campaign: the visuals must grab you. Or this seems the motto behind the ad campaign designed to encourage Danes to visit Copenhagen Zoo. Giant boa constrictors have got hold of the city’s buses causing alarm among the population. Well, not quite… it turns out they are not real boas but freakily realistic prints that seem to be squeezing Copenhagen’s urban buses.
It ticks all the boxes: original, relevant and visual, the snake attack campaign is certainly grabbing more than just the buses. It has got the public talking (tweeting and blogging) and thinking heads in marketing departments over the world green with envy.
Have a look and judge for yourself…