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Are the days of election posters counted?

election poster in County WicklowSo the General Election 2011 #ge11 is over.

Five TV debates, countless radio interviews, Twitter sentiment tracking and a few ‘twibbons’ later, we are left wondering what sort of role played the old fashioned election poster in Ireland’s most ‘digital’ campaign to date.

And more importantly, is there a role for them in future electoral campaigns?

It seemed to us that election posters, apart from being the object of humorous pranks, looked a little ‘left out’ this time around. We didn’t hear much discussion about the funny haircuts or airbrushed photographs of some of the candidates; instead Enda’s Valentine e-card was the topic of conversation.

While not everybody would have been exposed to the furious tweets of commentators and voters; not many escaped the radio and TV debates, the print and online discussions and the odd Facebook group invitation.

For the huge amount of space they took in towns and villages around the country, posters remained quite silent. Maybe it is time to finally give them a rest? Or at least reduce their numbers?

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