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Desperately seeking Paddy…

We all love a quirky marketing campaign, especially if it comes with free drinks.

To mark its 10th anniversary and that time of the year when beer turns green, the Guinness Storehouse in Dublin is looking for Patricks (Pats, Patricias, Paddys…) to offer them a VIP Pass (Very Important Patrick Pass) for St. Patrick’s Day 2010.

For one day only, Very Important Patricks will enjoy free entry to the Guinness Storehouse and will be treated to a full day of Patricks-only festivities, including drinks, food and entertainment… Full terms and conditions can be found on

What can we say? we are just green with envy.

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