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Press advice for PR stories

It is silly season, which means offices across the country have many empty desks and journalists get fewer pester calls from PR people (yep, that’s us).

Taking the opportunity given by this precious blissful time at the newsdesk, Sunday Business Post media writer Catherine O’Mahony has compiled some very useful pieces of advice for PR agencies approaching the press once we get back to business-as-usual mode in a few weeks.
As PR companies work with clients in order to supply newsworthy material to the press, the Practice PR team has decided to share this valuable ‘insider’ information with all of you.

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