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Restaurants need to go mobile – and be iphone ready

Brasserie le Pont believed to be first .mobi restaurant site for Dublin

Fiona Kelly, Brasserie le PontBrasserie le Pont, Dublin’s newest French restaurant on Fitzwilliam Place, Dublin 2 has launched its mobile webpages or a .mobi site. Brasserie le Pont is the brain child of  restaurateur and General Manager Fiona Kelly and is also believed to be the first Dublin restaurant to offer its customers a mobile web interface.

“It’s not just the customer on the move wishing to find restaurant information,” says Kelly. “The percentage of online lookups is increasing on mobiles and will soon overtake desktop web searches.”

“There are approximately 600,000 people in Ireland regularly accessing the internet with their smart phones. Without a .mobi site, this can be a painful experience, with lots of pinching and trying to get the screen to fit,” says Kelly. “By comparison, using our mobile site means people can quickly check out the dining room, menus, look at the food and then call to make a booking, while checking on google maps the fastest way to reach the restaurant. It’s like having a concierge at their finger tips.”

Brasserie le Pont opened its doors two months ago and has already received enthusiastic reviews from critics. The 120 cover restaurant specialises in classic French cuisine served in elegant but comfortable surroundings. With head chef James Doyle at the helm who has previously worked with Gordon Ramsay and Gary Rhodes, the new French eatery is already carving a niche for itself in the market as an exciting, vibrant and popular place to dine – a fuss-free restaurant that in no way compromises on taste.

Stephen Quinn, managing director of Evolution-E, the mobile web design company chosen to deliver the mobile site, said the migration to .mobi for restaurants and retail outlets is essential.  “Approximately 10 to 15% of all web traffic is now coming from mobile devices. If your site is not mobile, then you will lose possible customer who will not have the patience to sort through the unwieldy website to phone experience.”

Kelly believes that creating an enjoyable online experience will drive customers to a very pleasurable in house treat. “Our Facebook is already gathering pace and we can showcase new recipes and dishes online. We love that our customers can check the site on their phones, make a booking, look at opening hours or just google the fastest route. Having a mobi site makes it an even more seamless experience.”

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