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Social Media – Useful Tips

Thanks to all those who have contacted us to share your business experiences with social media. We have come across very interesting ideas and tips. These are some of them we’d like to share with you:

-Social media is a democratic tool, easily accessible to both small and big businesses but it is not a panacea.

-Benefits will depend on the type of industry and your customers’ profile

-Age divide regarding the use of social media is becoming less apparent but is still there.

According to the CSO figures for 2008, highest Internet use rates go from 80% among the younger population (16-34 year olds) to 41.7% for those between 55 and 64, and 21.5% for 65 to 74-year olds.

-It should be part of your marketing plan but not THE only plan.

-Personality: people like to deal with people and want to know there is a face behind a Twitter or Facebook account.

-Interaction: allow comments and always reply to those who Tweet at you and comment on your posts.

-Be honest, dishonesty is easily spotted online. 

-Search Engine Optimisation potential – it will help people find you when searching online.

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