A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at internal consumption only) Vodafone’s video […]
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Vodafone and the revolution – PR Comment
A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at internal consumption only) Vodafone’s video […]
Read more →