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Tesco’s pyjamas drama

A Welsh shopper was banned last week from entering a Tesco store in Cardiff because she was wearing her pyjamas. According to the giant retailer, wearing your pyjamas in public can cause ‘embarrassment’ to other shoppers and it goes against its stores’ dress code. While the whole dress code for grocery shopping issue sounds like a first, we must admit it is definitely awkward bumping into your neighbors pushing shopping trolleys in their PJs – never mind if it’s a 24-hour store.

However, since the incident made it to the tabloids, an old Tesco TV ad has surfaced, where actor Martin Clunes appears to be casually shopping at a Tesco store (horror!) in his PJs! – which seems a bit contradictory to Tesco’s dress code. Tesco has now been accused of double-standards and hypocrisy by consumers and media.

So while we do agree people should dress according to the place and occasion (yes, nightwear should be restricted for indoor use!) Tesco has obviously been sending mixed signals to its customers.

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