The secret to a good advertising campaign: the visuals must grab you. Or this seems the motto behind the ad campaign designed to encourage Danes to visit Copenhagen Zoo. Giant boa constrictors have got hold of the city’s buses causing alarm among the population. Well, not quite… it turns out they are not real boas but freakily realistic prints that […]
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Desperately seeking Paddy…
We all love a quirky marketing campaign, especially if it comes with free drinks. To mark its 10th anniversary and that time of the year when beer turns green, the Guinness Storehouse in Dublin is looking for Patricks (Pats, Patricias, Paddys…) to offer them a VIP Pass (Very Important Patrick Pass) for St. Patrick’s Day 2010. For one day only, […]
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