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Posts Tagged ‘publicity’

Paddy’s Day

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it is free and it comes […]

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So who is this Mark Davidson guy?

Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee was having a field day, […]

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